1、 and Charities Reputational Risk Report 2024/2025Global survey by Willis,a WTW companyTABLE OF CONTENTSIntroduction 03Key findings 04Reputation risks and challenges 05Risk and crisis management 07Financial readiness and resilience 10Conclusion 13 NGOs and Charities Reputational Risk Report 2024/2025

2、/3IntroductionMaintaining public trust in a volatile worldNon-Governmental Organizations(NGOs)and charities are facing a perfect storm,with aid budgets being cut and donations falling as demand for services and costs continue to rise.In a changed political landscape,their ability to operate in some

3、countries is more restricted.Added to these challenges,the sector has been rocked by recent scandals,underlining the potentially devastating reputational and financial damage if they lose the trust of the public,stakeholders or governments.In our third Reputation Risk Readiness Survey,we asked 100 s

4、enior leaders from NGOs and charities around the world how they are managing their risks.What do they see as the main risks to their reputation?Are they ready to deal with the fallout from a reputational crisis?And how would they cope with the financial impact?Our findings suggest that confidence in

5、 processes for managing risks has fallen since our last survey in 2023.This may leave organizations more exposed to the reputational and financial fallout from a crisis event.However,the results do indicate greater involvement of finance and corporate functions in reputation management.This suggests

6、 a more critical eye in assessing preparedness and a shift in focus from managing reputation as a function of branding to managing reputation as a risk.About the surveyWho 100 senior leaders responsible for risk strategy across their organization,including directors of finance,risk,HR and marketing/