1、simon-Jim van der MeijdenArjen BraszJuriaan DeumerGrowth for B2B companies:The power ofvalue-based pricingContentsThe power of value-based pricing 3Price strategy:Moving towards value-based price setting 5Framework:Setting a value-based structure 6Maintenance:Keeping competition in sight 9 Effective

2、 implementation:Setting prices that stick 10 Step 1:Building the foundation for success 10 Step 2:Tailoring price increases for maximum impact 11 Step 3:Balancing revenue impact with speed of implementation 11 Step 4:Retaining trust through change 12 Step 5:Monitor closely and stay agile for success

3、 13Conclusion:Value-based pricing as a means to realize growth in a low inflation setting 143The power of value-based pricing While B2B companies have various pathways to drive revenue and profit growth,pricing stands out as the most powerful lever.All else being equal,price adjustments yield a grea

4、ter impact on profit than equivalent changes in volume or costs.Naturally,market circumstances are crucial in determining the bottom-line effect of a price increase,but when executed effectively,price increases typically boost Return on Sales by 3-4%in B2B environments.This makes pricing a significa

5、nt growth lever in terms of revenue and bottom-line impact.In recent years,many have found it relatively easy to raise prices,as high inflation made customers more accepting of price hikes,often without scrutiny.However,as inflation begins to ease,this dynamic is changing.Customers are becoming more

6、 critical of increases and fatigued by the repeated hikes of recent years.The era of blanket acceptance is ending,forcing B2B companies to rethink their pricing in a more cautious,price-sensitive market.In this new landscape,businesses can no longer rely on external factors,like inflation,raw materi