1、Unlocking Games Revenue:Player Behavior and Payment Trends in the West2Table of contentsIntroduction&Foreword03The Games Market Landscape06Spending Behavior15Spotlight Interview19Key Takeaways 253Introduction Welcome to Unlocking Games Revenue:Player Behavior and Payment Trends in the West,powered b

2、y Tebex and Newzoo.As the games industry continues to evolve,so too do the ways games are delivered,monetized,and experienced.From premium titles to free-to-play,and from traditional storefronts to user-generated content platforms.Alongside this,the variety of payment methods available to players ha

3、s also expanded.Its now more important than ever for developers and publishers to understand not just how players pay and what options they prefer,but also why they choose to spend.While core monetization models like live services and microtransactions remain consistent,the way players think about s

4、pending is changing.This is especially noticeable in North America and Europe,where growth in new payers has slowed.Drawing on Tebexs deep knowledge of payment behavior,having processed over$1 billion in transactions,and Newzoos player research,this report takes a closer look at how player motivatio

5、ns and habits influence spending behavior,and how payment experiences shape those decisions.Minh Tue Le Ngoc Sr.Consultant,NewzooNewzoo is the global leader in PC and console games data.We provide best-in-class,proprietary data spanning game-level metrics,gamer insights,market intelligence,and store

6、front activity.Backed by deep industry expertise,we help developers and publishers make confident decisions across the entire game lifecyclefrom strategy and development to launch and live ops.Our goal is to help developers and publishers better understand what matters to players today,and how thoug