1、Media consumption in Indonesia 2025How media usage is shifting among different generations./Research realityI N D O N E S I AScreens,streams,and scrolls:Media consumption report Indonesia 20252Get in touchExplore our solutionsIn 2025,the media landscape in Indonesia is more dynamic and fragmented th

2、an ever before,with content flowing across countless platforms and formats.Understanding when and where people engage with media has become essential for anyone seeking to connect with audiences in meaningful ways.This report offers a comprehensive look at current media trends in Indonesia,with a sp

3、ecial focus on consumption patterns among Gen Z,analyzing three core areas:live and on-demand TV,radio and podcasts,and social media,to uncover the nuanced behaviors shaping how different age groups experience media today.”Edward HutasoitGeneral Manager,YouGov IndonesiaForewordhttps:/ consumption re

4、port Indonesia 20253Powered by the YouGov panelExplore our solutionsThe insights in this report are fueled by YouGovs consumer research panel,which has 30 million registered members from 55+markets.Every day,our members trust us with their data and opinions enabling us to gain insights into behavior

5、s and attitudes from people of all ages,backgrounds and beliefs.Inclusion is essential for our members,our clients,and our mission.We invest millions each year to ensure we can create truly nationally representative online samples and access hard-to-reach groups.The Pew Research Centre concluded tha

6、t YouGov“consistently outperformed other online competitor samples for accuracy.30mregistered panel members55+markets41Media consumption trends in 20252Screens:Live&on-demand TV viewership3Streams:Radio&podcasts listenership4Scrolls:Social media usage5MethodologyContentsMedia consumption report Indo