1、How to Earn a Spot on the 25 Wishlist Before the First Gift Is WrappedConfidential-SuperAwesome 2013-2025Holidays Unwrapped:Family,and the 25 WishlistFandoms2Confidential-SuperAwesome 2013-2025Holidays Unwrapped 2025Spending is up and happening earlier,while fandoms are powering this years wishlists

2、Source:SuperAwesome,Family Influence Tracker,USA,Kids&Teens 4-18 and parents of Kids&Teens 4-18,June 2025,Base:N=526,Parents answered on behalf of children under 7Source:National Retail Federations Forecast,US,202440%of kids and teens are asking for fandom-related gifts from the shows,games,and crea

3、tors they love96%of parents say theyll buy something from their kids and teens wishlist,while more than half say its their main source of giftspirationIn 2025,US parents expect to spend an average of$548(up from$461 last year)on gifts for their kids and teens3Confidential-SuperAwesome 2013-2025Confi

4、dential-SuperAwesome 2013-2025The 25 Wishlist WinnersIn the US,kids and teens are choosing brands that reflect their digital lives and real-world experiences with gaming,tech,toys,fashion,and beauty consistently appearing across age groups.Gaming and tech brands like Apple,PlayStation and Nintendo r

5、emain top-tier choices,with their aspirational pull cutting across every age range.Fashion and sportswear brands are universally popular,with brands like Nike,Air Jordan and Adidas featuring prominently in the US.While beauty and skincare brands such as Drunk Elephant and e.l.f.are gaining ground am

6、ong girls aged 918.Even luxury fashion brands likeGucci and Dior are beginning to make an appearance,skewed by teens.In toys,LEGO leads the category once again,with cross-demographic appeal,while Barbie remains a standout among girls aged 4-10.Brands tied to popular IP-like Minecraft,Pokmon,Marvel,a