1、INDIAS NEXTBILLION-DOLLAR SPORTS MARKETINGOPPORTUNITYEMERGINGSPORTS:REPORT 2025For years,India was seen as a one sport nation.Cricket for us isnt just a game,it is a cultural monolith,a marketing engine,a national obsession.But quietly,and thenall at once,the landscape began to shift and accommodate

2、 more sports than ever before.Today,we stand at the edge of a thrilling new era.From packed kabaddi stadiums and surging football fanbases to rising stars in athletics,badminton,wrestling,chess,hockey,javelin,archery and more,India is rewriting its sporting narrative.This is no longer a blip.It is a

3、 movement to excel and demonstratewe are a sporting nation beyond cricket.At Havas Play,we see this momentum asa transformation.That is why we built this report.Not simply to document the change,but to decode its implications.For brands seeking relevance,for marketers chasing resonance,and for stake

4、holders hopingto play a meaningful role in this unfolding story,this report is your field guide.What you will find here is a strategic and cultural lens on the new India of sport.Data,with emotion.Insight,and foresight.Because sports in India today is not just entertainment.It is an identity,a commu

5、nity,an aspiration,and influence.It is building new super heroes who all have become household names.This shift presents an extraordinary opportunity not just for Indian sport,but for global businesses.To build affinity,to innovate partnerships,to shape narratives that move people.We are seeing the

6、rise of a new kindof fan,a new kind of brand engagement,and a new kind of India.Dive in.The gameis changing,and this is your invitation to play.Rana BaruaGroup CEO,Havas India,South East Asia&North Asia(Japan&South Korea)FOREWORD01Executive Summary02A Nation In Play:How Indias SportsLandscape is Evo