NZME 对其受众和平台战略的见解.pdf

1、Applying a startup mentality to a successful publisherMatt MartelManaging editor,audience and platform curationNZ Herald Staff-owned.Traditional journalistic values with a great tech stack Culture of being the“little battler”free to try new things Decent data offering including being the only publis

2、hed in New Zealand with comprehensive NZX and ASX data and our own funds management system,called FundSource.Staff-owned.NZME-owned Traditional journalistic values with a great tech stack Culture of being the“little battler”free to try new things Decent data offering.We did things quickly.Built an A

3、I tool to write articles two months after ChatGPT came out.External launch in April 2023,when we produced 2700 articles in a day,from the NZX database archive wed been building Launched in 1863 and marquee publication of NZX-listed NZME Biggest audience of any newspaper Last year the Herald converte

4、d to a truly digital-first operation,separating its print and digital teams This change included creating a new management structure,which is when I moved from the boutique BusinessDesk to the NZ Herald.BusinessDeskNZ HeraldEditorial staff20300+Age4 years161 yearsDaily traffic25,000 page views5-6m p

5、age viewsIt has been a big change for me.It is a much bigger publication much bigger 5.4%of New Zealand households subscribe to the Herald,in the top quartile globally according to INMA As far as I know,we are the only paywalled publisher that regularly has more traffic than its free competitors NZ

6、Herald and BusinessDesk,plus Viva and The Listener,have 137,000 digital-only subscriptionsDigital audience2m monthlyPrint audience1m monthlyNew Zealand5.3m peopleThe Herald performs well on all international benchmarksSOURCE:INMA Q2 2023 Benchmark Survey vs Herald Premium Subscription Benchmarks inc