1、SOCIAL MEDIAINDUSTRYBENCHMARKSBeauty&CosmeticsEXECUTIVE SUMMARYKey takeaways for the Beauty&Cosmetics IndustryThe beauty industrys social media landscape is evolving fast,and brands can no longerafford a one-size-fits-all approach.Facebook still holds potential when video is prioritized.Photo dumps

2、and static link postsunderperform,while video content significantly boosts engagement.Instagram remains critical but demands smarter strategies.The highest Instagramengagement rates for cosmetics came from brands prioritizing storytelling overaesthetics.X(formerly Twitter)offers moderate opportuniti

3、es through brand-driven storytelling.Engagement is strongest when brands focus on Brand Story&Leadership,Behind-the-Scenes insights,and Beauty Tips&Tutorials,rather than traditional promotional content.TikTok is the ultimate engagement playground for beauty brands.The data shows thatauthentic,raw co

4、ntent wins hard.And across every platform?Content pillars like Beauty Tips&Tutorials,ProductLaunches&Promotions,and Self-Care&Wellness are the real MVPs.Get in-depth data andcompetitor benchmarksfor your Industry!Analyze your social media performanceand see where you stand against yourtop competitor

5、s.Request a demoACROSS ALL INDUSTRIESAverages for all industriesAvg.eng.rate by followersAvg.eng.rate by reachAvg.eng.rate by impressionsAvg.impressionsAvg.video viewsAvg.sharesAmentsAvg.likesAvg.no.of posts/monthFacebookInstagramTwitterTikTok0.7%2.7%1.2%5.5%4.5%9.2%-4.4%6.9%1.6%4.6%5K944K24K-20K17K

6、-160K26.7128.571.0155.723.264.718.344.5252.43K183.94K6K31K684.611KBEAUTY&COSMETICS INDUSTRY?TOP 5 AI CONTENT PILLARSACROSS CHANNELSRanked by average number of posts publishedPost Count8373755265775798596562813529054558839901276315069305444693842875819171189071519612796FacebookInstagramTwitterTikTokB