1、SOCIAL MEDIAINDUSTRYBENCHMARKSFMCG?BeveragesEXECUTIVE SUMMARYKey takeaways for the FMCG?Beverages IndustryThe FMCG?Beverages industrys social media game is a mixed bag right now and ifyoure still copy-pasting the same strategy everywhere,youre pouring money down thedrain.Facebook is hanging in there

2、,but albums and status updates are dead weight.If yourenot leaning into video,youre missing the only format pulling decent engagement.Instagram is a format battlefield.Reels dominate the feed,but surprisingly?Carouselpost engagement for beverages edges them out sometimes.X(formerly Twitter)is honest

3、ly on life support for beverage brands.Engagements flat,reach is nonexistent,and unless youre dropping powerful,community-first updates,youre shouting into the void.TikTok is the absolute beast for small beverage brands.But as you scale?It cools offfast.Still,if youre not using short-form video,your

4、e basically invisible.TikTokbenchmarks for the beverage industry are next-level compared to everything else.And across every single platform?Lifestyle&Experience Marketing and Seasonal&Holiday-Themed Content absolutely dominate.Get in-depth data andcompetitor benchmarksfor your Industry!Analyze your

5、 social media performanceand see where you stand against yourtop competitors.Request a demoACROSS ALL INDUSTRIESAverages for all industriesAvg.eng.rate by followersAvg.eng.rate by reachAvg.eng.rate by impressionsAvg.impressionsAvg.video viewsAvg.sharesAmentsAvg.likesAvg.no.of posts/monthFacebookInst

6、agramTwitterTikTok0.5%2.3%0.5%12.3%4.0%13.6%-3.9%10.8%1.8%5.0%5K602K35K-76K6K-279K23.918.945.0336.238.045.154.377.6566.71K288.45K1K7K334.91KFMCG?BEVERAGES INDUSTRY?TOP 5 AI CONTENT PILLARSACROSS CHANNELSRanked by average number of posts publishedPost Count24762364194813711489202821991012068886564363