1、Study ReportConsumer Survey for Silver Economy in Hong KongDec 2024 Research Objective and Methodology Executive Summary Detailed Findings 1.About elderly consumers financial related aspects2.Overall consumption pattern 3.Consumption attitudes and views 4.Local consumption experience 5.Consumption e

2、xperience in the GBA 6.Online shopping experience7.Digital banking experience8.Rating on different industries in Hong Kong and GBA Conclusion Demographic Profile of Respondents Appendix Sampling Method 2Table of ContentsResearch Objective and Methodology3Research Objective The Consumer Survey for Si

3、lver Economy in Hong Kong(the Survey)aims to identify Hong Kong elderly consumers spending patterns and behaviours locally and in the Mainland,particularly the Guangdong-Hong Kong-Macao Greater Bay Area(the“GBA”).Through the Survey,the Consumer Council expects to raise the awareness of traders on th

4、e market potential of silver economy and the demands or needs of elderly consumers,to promote a more friendly consumption environment for elderly consumers.4Research Methodology5Hong Kong residents aged 60-79,with Hong Kong as their usual place of residence.Target respondentsSampling methodQuotas we

5、re applied on age,gender,living district,monthly household income and education level,based on the 2021 Population Census issued by the Census and Statistics Department(C&SD)(See Appendix).In other to better understand the consumption patterns and spending power of consumers,minimum numbers of sampl

6、es for the two groups of respondents below were set for subgroup analysis:Target sample size(n)Final sample size(n)Elderly consumers who had experience of spending in the GBA in the past 18 months(“Visitors to GBA)300687Elderly consumers with a monthly personal expenditure(excluded housing expenses)