1、Executive PerspectivesJuly 2025Consumer ProductsAI-First Companies Win the Future2Copyright 2025 by Boston Consulting Group.All rights reserved.In this BCG Executive Perspective,we articulate the vision and value of the future of consumer products with AIIntroductionWe meet often with CEOs to discus

2、s AI-a topic that is both captivating and rapidly changing.After working with over 2,000 clients in the past 2+years,we are sharing our most recent learnings in a new series designed to help CEOs navigate AI.With most sectors going through major shifts,the focus in 2025 is on how to leverage predict

3、ive,generative,and agentic AI to fully transform fully transform organizations organizations and create and create new sources of competitive advantagenew sources of competitive advantage.In this edition,we discuss the future of consumer products,and the role AI will play in turbocharging growth.We

4、address key questions on the minds of CP executives:How can I leverage AI to win with the new economic equation?What does an AI-first enterprise look like?What are sector leaders doing differently,and how are they using AI solutions to accelerate their transformation?How do I get startedand how do I

5、 get this right?This document is a guide for CP executives to cut through the hype around AI This document is a guide for CP executives to cut through the hype around AI and understand what creates value now and in the future.and understand what creates value now and in the future.23Copyright 2025 b

6、y Boston Consulting Group.All rights reserved.Source:BCG analysis Accelerating AI capabilities-including agentic AI-can create up to 800bps of value for CP companies up to 800bps of value for CP companies and help build organizations that are more innovative,more resilient,and more relevant Opting o