1、Athletic Footwearand ApparelWebsite PerformanceBenchmark ReportWhich brand takes the gold in web performance?Catchpoint Industry BenchmarksSeptember 2024The eCommerce race is more intense than ever,especially in athletic footwear and apparel,where every millisecond counts.As more consumers shop onli

2、ne,speed and performance are key to winning their loyalty and driving sales.In fact,an of 15,000 Gen-Z consumers found that 60%will not use an app or website that is too slow to load,and that every 100ms of latency cost them 1%in sales.Catchpoint has benchmarked the performance of leading athletic f

3、ootwear and apparel websites.Our aim isnt to pick winners and losers or point the finger at brands with slower sites.Instead,its to learn about the range of customer experiences being delivered,identify areas for improvement,and spark a conversation about best practices.Whether brands are helping yo

4、u find your fast,proving that impossible is nothing,or making you feel born to fly,one thing is clear:a fast and resilient website is the ultimate competitive edge.IBM study Amazon discovered2Athletic Footwear and Apparel Website Performance Benchmark ReportIs your favorite brand leading the race in

5、 web performance?For the homepage,Time to First Byte(TTFB)values varied by over 1000%from best to worst,mostly caused by wait times,likely from CDN cache misses.The disparity was even more significant on search results pages,with a 1,668%difference between best and worst.Only 23%of companies met the

6、 recommended page load time for the homepage,while 30%met the standard for search results pages and 36%for product detail pages.In the homepage benchmark,Document Complete times ranged from under 2 seconds to over 8 seconds,far exceeding the recommended benchmark of 3 seconds.This was largely due to