1、Bold moves,smart bets:De-risking innovation in the age of accelerated AIGUIDE2 2While AI unlocks immense opportunities from productivity gains to entirely new business models it also introduces new risks.In part,the calculus lies in speed of implementation:Move too slow,and organizations risk fallin

2、g behind;move too fast,and brands may encounter missteps and sunk costs.Thats why process and measurement are critical.To strike the right balance,organizations must first define the purpose behind each initiative and rigorously evaluate its potential impact through structured testing and clear succ

3、ess metrics.In the pages that follow,we outline how companies can properly assess risk,align initiatives with strategic goals and build the confidence to move forward.With the right frameworks in place,bold ideas can become smart bets delivering measurable,meaningful results.The acceleration of arti

4、ficial intelligence(AI)is reshaping how global businesses operate,compete and grow EXECUTIVE SUMMARY30501Ground innovation in strategypage 04Build a meaningful innovation pipelinepage 2202Focus on outcomes,not the hypepage 0706Accelerate innovation with confidencepage 2403Be purposeful with data and

5、 deploymentpage 11 CONTENTS04Think big,test small and optimize roll outpage 20401Ground innovation in strategy 45 GROUND INNOVATION IN STRATEGYCompanies are under pressure to innovate but not all innovation is created equal.Some initiatives aim to meet industry standards,others to gain a competitive

6、 advantage and a few to redefine the market.Understanding the purpose of an initiative whether its to keep pace,differentiate or trailblaze is the first step in aligning innovation with business strategy.To navigate these trade-offs,organizations should assess each initiative based on cost,risk and