1、 2025 EU Prime Day and Mid-Year Amazon Benchmark Report Table of Contents2025 Q2 BENCHMARK REPORT3 IntroductionKey FindingsMethodologyIndustry Perspectives8 Prime Day SpotlightOverview14 Amazon EU Benchmarks21 ConclusionLooking AheadWhats NewUpcoming Events25 About Us3Key Findings for Q2 and Prime D

2、ay 2025 AprilKEY EVENTSTax Day(U.S)MayJuneEasterInstacart partners withDierbergs Markets Instacart acquiresWynshop Hello Summer Sale Walmart+Weekpromotionalcampaign begins Amazon launchesDSP bid adjustments Sponsored Displaycampaignsoptimized forconversions Mothers Day Memorial Day Pride Month Fathe

3、rs Day Memorial Day Sale Walmart Connectannounces full brand refresh Amazon launchesNTB audience forSponsored Brands Walmart Fathers Daypromotion begins Juneteenth IndependenceDay(U.S.)Amazon Prime Day AMC launches AIAudience Generator&Product Support in beta Walmart Deals Instacart&Wegmans launch C

4、aper Carts pilot Target CircleWeek Target launchesPrecision Plus Evolving EU Shopper Dynamics Influence Prime Day Outcomes While(unsurprisingly)sales improved on Days 3 and 4 relative to last year,total daily sales during the Prime Day event decreased-7.3%YoY,and Prime Day ROAS declined-10.4%YoY as

5、surging CPCs(+7.4%)impacted campaign profitability.These results reflect the increasing complexity of the EU retail media landscape,where expanding competition and increased fragmentation are shaping new performance baselines as the market matures.Sponsored Brands Outperform Sponsored Products in Q2

6、 ROAS Attracting nearly+10%higher ad spend YoY,Sponsored Brands campaigns are increasingly moving beyond a strict upper-funnel role,as EU brands generated$7.35 in Q2 ROAS with Sponsored Brands ads,eclipsing the performance of Sponsored Products campaigns by$0.25.2025 Q2|Quarterly Performance Drivers