1、CULTUREACCELERATEDA guide to the Algorithmic Erawith lessons from luxury.We are firmly in the era of culture-led marketing where brands adopt and leverage cultural spaces which are already filled with passion and fandom to connect meaningfully with people.However,culture marketing is still too often

2、 treated like a game of roulette,lacking the method and accountability taken for granted in most other areas of marketing.At iProspect,we believe it is time fora reset to turn how brands infiltrateculture from a stroke of luck toengineered success.And why do we feel qualified to make this case among

3、 the deluge of articles on brands and culture?Because we bring together the two forces that hold the answer:the world of performance-driven platformmarketing(in which you need to be able to read the signals to find the new cultural white space)and the world of luxury(which has shaped the culturemark

4、eting playbook more than any other category;making the most ofcollaborations,partnerships,talent andadvocacy to build bridges to passion-filled spaces to renew legacy stories).Successful culture marketing is neither a vibe nor a stroke of luck.In this report,drawing upon lessons from the luxury cate

5、gory and our platformhyperspecialism,we provide a concrete guide to marketers looking to gain a competitive advantage through culture.From a Stroke of Luck toEngineered SuccessWhere To PlayCultural IntelligenceCULTUREACCELERATEDSYSTEMRelevanceAdditiveImpactOrchestratedMomentumNativeAim for the count

6、erintuitiveDesign bold ideas or go homeChoose commercial impactover vanityPivot to culturalmoments planningBalance the timeless andthe timelyInvest in native culture squadsHow To PlayCultural OrchestrationFrom a Stroke of Luck to Engineered Success 2PART 1/CULTURE MARKETING REQUIRES A RESET 4 Cultur