Contentsquare:2025年零售业基准突破路径:优化数字体验的趋势、策略与案例研究报告(英文版)(26页).pdf

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Contentsquare:2025年零售业基准突破路径:优化数字体验的趋势、策略与案例研究报告(英文版)(26页).pdf

1、How to Beat the 2025 Benchmarks for Retail1How to Beat the 2025 Benchmarks for RetailTrends,strategies,and case studies for improving your digital experience How to Beat the 2025 Benchmarks for Retail2How to Beat the 2025 Benchmarks for Retail2Inside the digital insights and trends driving growth in

2、 RetailWith traffic to websites declining and conversions dropping,its never been more important for digital retailers to understand how to optimize the digital experience.Earlier this year,we released our 2025 Digital Experience Benchmarks.We analyzed data from 6,000 websites and apps,and 90 billio

3、n user sessions in 9 industries(including Retail)to give readers a comprehensive overview of the behavioral trends impacting the digital customer experience last year.But to help retailers beat the benchmark,we need to get more specific.In this guide,we laser-focus on the big data trends weve uncove

4、red in Retail.Using exclusive data from leading retail brands,we provide all the key experience metrics you need to know about,spanning the entire customer journey,from acquisition through to retention.Inside,youll find:Benchmarks that define todays retail digital experience Best practices that help

5、 brands rise above the average Brand stories that show how brands like Cotton On Group,Monica Vinader,INKEY and Harrods have transformed data into real-world impactOur retail dataset:64 countries238 billion page views49 billion sessions2,400 websites11 verticalsGrocery|Outdoors&Sporting Goods|Health

6、&Beauty|Luxury|Appliances&Household Goods|Specialty Reatil|Food&Beverage|Department&Big Box|Fashion|Consumer Electronics|Home Goods&FurnishingsHow to Beat the 2025 Benchmarks for Retail3How to optimize key experience metrics for Retail 4 1.Traffic 52.Consumption 93.Frustration 134.Conversion 175.Ret

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