1、 2025 dentsu|all rights reservedAPACAd SpendForecastsFebruary 2025The BriefingGlobal Ad Spend Forecasts|December 2024 ForewordWelcome to the February 2025 edition of the dentsu APAC Ad Spend Forecasts Briefing,wherein we share the drivers behind the most significant media investment trends observed

2、across 14 major APAC markets and the key implications for brands in 2025 and beyond.Media remains a key strategic lever to drive business growth for an overwhelming majority(88%)of global CMOs1,and the latest forecasts suggest that planning is about to undergo a profound transformation as we enter a

3、 new era for media the algorithmic era.Our analysts estimate that an overwhelming majority(79.0%)of ad spend will be algorithm-driven as soon as 2027.Brands looking to thrive in this expansive landscape must learn to master media craft to achieve the right outcomes from the algorithms.The Asia-Pacif

4、ic region continues to be a hotbed of advertising innovation as the advertising and marketing ecosystem evolves towards programmatic maturity.Accompanying the continued growth of commerce-led media and the social creator economy,growth is projected across Connected TV,audio(including platforms like

5、Spotify),and out-of-home media,all propelled by the digitisation of the landscape.With increased programmatic buying,refined targeting,and better measurement,APAC is poised to present even more strategic opportunities for advertisers in 2025.We hope this report will be helpful to inform your media i

6、nvestment strategy and fuel growth for your brands.Start with The Key Figures for a digest of the direction of travel or delve right away into The Briefing for more detailed insights.The dawn of the algorithmic era for media2Prerna MehrotraChief Client Officer&CEO,Media,APAC DentsuMatt FarringtonPre