1、 Reputational Risk Report 2024/25Global survey by Willis,a WTW company2/Retail Reputational Risk Report 2024/25CONTENTSIntroduction 3Key findings 3Reputation risks and challenges 4Risk and crisis management 7Financial readiness and resilience 10Six steps to reputation risk resilience in 2025 12Concl

2、usion 13Survey sample and methodology 14About the surveyWho 100 senior retail executives responsible for risk strategy across their organization,including directors of finance,risk,marketing,HR,and communications.Where Countries in Europe,Asia Pacific,North and South America and Africa.Size All comp

3、anies had revenue over US$1 billion.More than 50%had revenue over US$5 billion.Find full details of our sample and methodology on page 14.Retail Reputational Risk Report 2024/25/31 PwC Experience is everything:Heres how to get it right https:/ How are reputations at risk in retail?Key findingsCyber-

4、attack is no.1 reputation risk67%of retail firms in our survey put the potential fallout from a cyber-attack among their top risks to reputation,up from just 20%in 2023,as threats from bad actors increase.Environmental concerns are growing65%of retail firms named environmental issues among their top

5、 reputational concerns,while 48%cited governance,as ESG becomes embedded in law in many countries.Theres less focus on physical risks Only 26%named sale of harmful products as a top reputational risk,down from 57%in 2023,while 13%cited animal abuse,down from 35%,and 27%bodily injury down from 39%.Fi

6、rms manage reputation as a risk 92%said they have a formal process in place for assessing and managing reputational risks,with 40%saying this is linked to board key performance indicators(KPIs),up from 20%in 2023.Financial impact modeling is low20%they had a great deal of modeling capability to unde