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3、We are your global partner!SUSTAINABLE INGREDIENTSFUNCTIONAL INGREDIENTSSPECIALIZED DIETSArgentina|Australia|Brazil|China|Mexico|Netherlands|United States|Thailand| CONTENTSDigital version available at www.PetfoodIndustry-ANALYSIS04 Are you there,Dog?Its me,Pet Food.LINDSAY BEATON05 Why alternative

4、cat food sales continue to grow DEBBIE PHILLIPS-DONALDSON26 How to approach regulatory uncertainty KIP RANDALL28 Eggs in pet products the incredible option GEORGE COLLINGS AND MINDY WARD32 Target premiumization strategies in pet foods DAVID SPRINKLEHeckova!brings the fun to superpremium dog food p.8

5、RAW PET FOOD GAINS GROUND AS CONSUMERSGAIN SAFETY KNOWLEDGEPET FOOD PACKAGING FOCUSES ON CUSTOMERCOMMUNICATIONHOW CATS STOLE INDONESIAS PET FOOD MARKETJUNE 2025www.PetfoodIPetfoodIndustry-On the Cover:Heckova!s philosophy is simple:Good food and good fun wrapped into a successful brand.(Pictured:Ban

6、dit,the 4-year-old English Springer Spaniel and a recipient of Heckova!s ideals.)Courtesy Alyse Anne PhotographyJUNE 2025VOLUME 67 NUMBER 6DEPARTMENTS 6 Speaking of07 Petfood Industry Polls34 New Products40 Marketplace40 Advertisers IndexFEATURES12 Raw pet food gains ground as consumers gain safety