1、Streaming Live Sports:Where Opportunity Meets ComplexityCUSTOM REPORTIN PARTNERSHIP WITH:2|Parks AssociatesTABLE OF CONTENTSStreaming Live Sports:Where Opportunity Meets Complexity3Interactivity Changes the Game14Streaming&the Economics of Sports Broadcasting17Addressing Sports Viewer Pain Points21S

2、olving Technical Issues with Video Codecs30Video Encoding and the Future of Sports Streaming34About36Overcoming Technical ChallengesBufferingScalabilityDevice and Platform CompatabilityLatency2323282926The Changing Sports Media LandscapeStreaming is Transforming Sports BroadcastingImpact of Age and

3、Gender on Sports ViewingSegmenting the Sports Viewer4612103|Parks AssociatesStreaming Live Sports:Where Opportunity Meets ComplexityAs live sports migrates from traditional broadcast to digital platforms,streaming is redefining how leagues,networks,and tech providers engage audiences and generate re

4、venue.This transition brings both opportunity and complexityfrom fragmented rights and shifting viewer expectations to significant technical demands around latency,scalability,and quality.This research,written in partnership with InterDigital,explores the business and technology challenges of stream

5、ing live sports and outlines strategic insights for navigating this high-stakes,rapidly evolving landscape.How fragmented sports rights and evolving consumer habits are reshaping content strategy.The role of sports in driving SVOD acquisition and retentionand the risks of churn Key technical challen

6、ges in live sports streaming,including latency,buffering,and quality at scale.The future of sports streaming infrastructure,from advanced codecs to interactive,personalized experiences.What Youll Learn4|Parks AssociatesThe sports media landscape is transforming,as sports programming transitions from