1、Click here or press enter for the accessibility optimised versionLong live longevity:Exploring newconcepts of healthyageingClick here or press enter for the accessibility optimised versionIntroductionAn ageing population isfuelling consumer desirefor age-supportingnutraceuticals as morepeople seek o

2、ut science-backed solutions that canhelp them live well forlonger.But with multipledifferent factors at play,thehealthy ageing market isan umbrella that canencompass a range ofconsumer concerns:frommetabolic health tobeauty,active lifestyles togut health.Click here or press enter for the accessibili

3、ty optimised versionLiving well for longerThe human race is getting older.Ofcourse,we all age thats nothingnew;but collectively,there willsoon be more elderly folks than youngones.According to the United Nations,by themid-2030s,more than 265 million peoplewill be aged 80 or over outnumberinginfants.

4、By 2080,the over-65s willoutnumber children under 18.1These older people are remaining moreactive and capable than previousgenerations.According to Japanesesportswear brand ASICS State of MindStudy,boomers are moving more thanyounger generations,logging in anaverage of 215 physically active minutesp

5、er week.2They are also retiring later.Figures from theCenter for Retirement Research at BostonCollege in the US show that,in 2021,theaverage retirement age wasapproximately 65 for men and 62 forapproximately 65 for men and 62 forwomen up from 1992,when the averageswere 62 and 59 respectively.3With a

6、ll this in mind,its logical that thesepeople are stepping up their diet in hopesof maintaining their health includingnutraceuticals.Market research and consulting companyGrand View Research predicts the“anti-ageing”supplement market will grow from$4.47 billion in 2024 to$6.99 bn by 2030.4Does this a