1、A C-Suite playbook for navigating economic uncertainty in a time of tariffsIntroduction:Any idea where were headed?The tariff era has a familiar feel for the inhabitants of retails C-suites.While the direct effects of higher import taxes and retaliatory trade barriers will depend a lot on a retailer

2、s market and product mix,one effect of the trade disruption is shared across the board:uncertainty.Uncertain times can make the C-suite a lonely place.Employees look to an organizations leaders when doubts swirl rightfully so.Board members,investors and customers look to top executives for answers.S

3、ometimes,definitive answers are hard to come by or non-existent.Thats why they call it“uncertainty.”We wont break out the old cliches about change being the only constant.But sometimes cliches last because there is truth within them.Like the notion that amid uncertainty lies opportunity.“Whenever yo

4、u have a slowdown in growth or higher uncertainty,you look to operational efficiency,”said Signifyd Chief Customer Officer J.Bennett.“You use it as a time to take a breath and be like,Hey,I grew X amount,or I shrank X amount.Let me reflect.Let me use this as an opportunity to take stock of what has

5、changed in my business.”In short,business goes on.The world keeps turning and those at the executive level need to rely on their experience and determination to find the best way forward.In uncertain times,that starts with locking down the things you can control to free up time and resources to reac

6、t to those things you cannot.And thats where we are now.As a retail leader,you were made for this moment.2Table of contentsA C-Suite playbook for navigating economic uncertainty in a time of tariffsChapter 1:Chapter 2:Chapter 3:Chapter 4:Chapter 5:Introduction:Any idea where were headed?Turning unce