1、DIGITAL COUPONMORE THAN JUST DISCOUNTS:HOW THE RIGHT BOOSTS ENGAGEMENT,LOYALTY,AND REVENUE Snipp IMARKETING STRATEGY1Think digital coupons are just for bargain hunters on tight budgets?Think again.Over three in five Americans regularly chase promotions and coupon codes online,with households earning

2、 over$125,000 leading the charge.This surprising statistic overturns the old belief that discounts appeal only to lower income shoppers.Thanks to lasting effects of inflation and shifting consumer habits,digital coupons are booming across all income levels.This white paper breaks down the trends tra

3、nsforming digital coupons into strategic growth tools,how brands can refine their online coupon market-ing strategy to drive revenue and boost customer loyalty,andmost importantlywhy it matters now more than 2THE EVOLUTION OF COUPONS From Newspaper Cuttings to Clicks and Codes Coupons have come a lo

4、ng way since Coca-Colas handwritten vouchers for a free glass of soda back in 1887.Todays coupons are data-rich marketing tools,supercharged by AI and seamlessly integrated into loyalty programs.The numbers tell the story:62%of consumers search for promo codes before making an online purchase,and di

5、gital coupons were a leading factor in influencing 69%of grocery sales in the first half of 2024.Clipping from Newspapers Late 1800s-Early 2000s Manual clippingIn-store redemption Drove awarenessIncented trialsLimited targetingManual distributionCumbersome redemptionHow it WorkedValue to BrandsChall

6、engesThe Rise of e-Coupons 1990s-2019 Digital discount codesE-mailed promotionsPrintable vouchersBroader reachEnhanced dataReal-time campaign tweaksFraud riskLimited tech IntegrationVaried user adoption COVID Catalyst:Digital Surpasses Physical 2020-2022Contactless shopping and loyalty appsAccelerat