1、Guide to Digital Marketing for HotelsIncrease group and transient bookings with proven techniques for modern marketing departments2CONTENTSIntroduction:Building Your Digital Marketing Tool Kit1.Search Engine Optimization How to use SEO to your advantage in a post-AI search world 2.SEO for the Cvent

2、Supplier NetworkBest practices for a stand-out profile where planners search3.Content MarketingTips for creating content that resonates with your audience4.Email MarketingTake advantage of your dedicated email list to build engagement5.Social Media MarketingCreate a consistent brand message across a

3、ll social media platformsConclusion:Digital Marketing:A Foundation for the Future3515202731463INTRODUCTIONBuilding Your Digital Marketing Tool KitDigital marketing is a complex machine with many moving parts and constantly evolving trends.New and improved ways of creating and sharing information app

4、ear faster than the next viral video,making it hard to keep up.The information here will help you build a strong foundation in digital marketing and stay apprised of the latest trends.Ensuring your digital marketing strategy is tip-top will help you stay relevant with your audience and attract quali

5、fied planners and customers.This guide is designed to serve as a reference whenever you have questions about the fundamental aspects of digital marketing,including content(written and video),email,and social media.The end of each chapter features actions you can take right now,tips and examples from

6、 the industry,and links to additional resources for further information.Trends to Note for 2025These emerging trends for 2025 and beyond will shape the future of digital marketing,and they are of great relevance to hospitality professionals:Understand algorithms.The number one best practice for digi