1、REPORTCleared for takeoffAI elevates customer service in travel and transportationArtificial intelligence(AI)is reshaping customer service in the travel and transportation industry,enhancing efficiency,cutting costs and improving customer satisfaction.With its ability to automate repetitive tasks,pr

2、ovide real-time support and deliver hyper-personalized services,the new technology allows companies to meet the rising expectations of todays travelers while addressing the operational complexities inherent in this sector.The industry has long shown a strong interest in using AI-based technology,wit

3、h early use cases already showcasing its transformative potential.From AI-powered chatbots managing real-time itinerary changes to predictive analytics,the industry is busy integrating AI into customer-facing and back-end processes.Indeed,the industry appears to have reached a pivotal moment in its

4、adoption of AI.Yet,significant regional variation persists:While Asia leads with advanced AI implementations,Europe shows strengths in data readiness but lags behind in formalizing customer service use cases.The United States,meanwhile,excels in treating data as an asset but faces challenges in area

5、s such as security and compliance.Despite this progress,stepping up the adoption of AI across the travel and transportation industry is not easy.Challenges include fragmented processes,a lack of structured AI governance,and resource constraints,particularly among smaller players.Moreover,AI requires

6、 companies to rethink their operating model,upskill their workforce and ensure robust data structures to fully capitalize on its potential.To remain competitive in this rapidly evolving landscape,travel and transportation companies must move beyond isolated uses of AI and adopt a more holistic appro