1、From Queries to Conversations:How AI Chatbots Are Redefining SearchMay 20252Cy De la VegaOrganic Search ExpertVisibility today is about being selected,cited,and trusted by AI platforms.Brands adapting to this change will lead the conversation.MAY 202531.0Understanding theTech Powering AI SearchFrom

2、Generative AI to LLMs,heres how todays search toolsare evolving and why it matters for discoverability.MAY 2025Search-CentricUses live web search as a foundationSocial-DrivenPulls insights from social platformsHybrid PlatformBlends trained models with current web dataMeet the AI Platforms Shaping Se

3、arch4AI chatbots are changing search from static results to fast,real-time conversations.Each platform has unique strengths,from live updates to social insights.Users may even move across multiple AI tools to clarify their core need before they ever visit a brand site.All platforms above have some k

4、ind of search/citation capabilities availableHow LLMs Surface,Cite&Prioritize Brand Content5PlatformTypeCitationsLinks in ResponsesBest ForContent FocusTraffic Potential for Brand WebsitesValue to Optimize for Search TrafficPerplexitySearch-CentricYesTimely,factual answersRewards clear,structured co

5、ntentMedium/HighHighGeminiSearch-CentricYesGoogle-focused contentFavors authoritative content with citationsMediumMediumChatGPTHybridYesInstructional,comparison queriesPrefers concise Bing indexed contentMediumMediumClaudeHybridYesTrusted expert contentPrefers verifiable,trustworthy sourcesMediumMed

6、iumCopilotHybridYesBranded docs,help content,FAQsUses Bing and Microsoft SearchMediumMediumGrokSocial-DrivenYesReal-time social visibilitySurfaces brand mentions from XMediumLowSOURCES:Additional context and full analysis for each platform in appendix.AI platforms vary in how they surface,cite,and p