1、State of cable TV distribution in India June 2025ForewordA fine balance is needed.The broadcasting and cable television industry has been an integral part of Indias media landscape,ensuring widespread access to diverse content and fostering economic growth.Over the years,it has contributed significa

2、ntly to employment generation,technological progress,and consumer outreach.However,with the rapid rise of digital platforms,shifting consumer preferences,and advancements in content delivery mechanisms,the industry is undergoing a transformative phase that presents both opportunities and challenges.

3、This report,undertaken by AIDCF in collaboration with industry experts,offers valuable insights into the employment trends within the linear TV distribution sector.It highlights how the industry has adapted to market shifts,regulatory changes,and competition from digital-first platforms,while also d

4、rawing attention to the challenges faced by various stakeholders,including cable operators,service providers,and the workforce that has traditionally supported the industrys growth.The Government is cognizant of the challenges posed to the cable TV industry due to evolving technology and digital dis

5、ruption.While innovation and growth cannot be curtailed,a fine balance must be struck between fostering technological advancement and ensuring the sustainability of traditional distribution platforms.The Government of India remains committed to supporting a fair,competitive,and inclusive broadcastin

6、g environment.The objective remains to support a regulatory framework that enables industry players to compete effectively while protecting consumer interests and ensuring sectoral stability.Reports such as this serve as important reference points for understanding sectoral challenges and opportunit