1、5 Megatrends ReshapingInternational Tourismin 2025Sustainability and responsible tourism020301Tech-driven innovation throughdata and AINext-level personalisation 04Human-centric travelexperiences05Resilience and crisismanagementWhats in store for the travel industry in 2025?The travel industry is un

2、dergoing rapid transformation in 2024,a trend thatshows no signs of slowing as we move into 2025.AI,big data,and IoT are undoubtedly at the forefront of this transformation.Technology now plays a central role in driving smarter,more efficient decision-making,while travellers increasingly rely on soc

3、ial media and AI to plan theirtrips,making personalised experiences easier to access than ever before.And yet,despite these technological advances,theres a growing desire formore authentic,human experiences.Wellness retreats,solo adventures,and community-based tourism are on therise,driven by a grow

4、ing focus on mental well-being and a desire for moremeaningful,authentic experiences in an increasingly fast-paced and digitalworld.Sustainability remains a key focus as destinations look to protect localcommunities and preserve their environments,using measures like touristtaxes to tackle overtouri

5、sm.At the same time,rising global uncertainty is pushing destinations to prioritiseresilience and crisis management,diversifying markets and investing insustainable infrastructure to safeguard both tourism and local communities.4As the travel industry evolves,the balance between technology,sustainab

6、ility,and human connection will define its future.With a growing focus on well-being,authenticity,and resilience,destinationsare adapting to meet the shifting needs of travellers.Looking ahead to 2025,how the industry blends innovation with sustainabilitywill be crucial in ensuring its long-term suc