1、 BUSINESS CLIMATE SURVEY FOR SWEDISH COMPANIES IN MOROCCO 2025 A REPORT FROM TEAM SWEDEN IN MOROCCO TABLE OF CONTENTS FOREWORD.3 ABOUT THE SURVEY.5 ECONOMIC OUTLOOK.6 THE MARKET.10 HOW SWEDISH COMPANIES SUCCEED IN MOROCCO.15 ACTING SUSTAINABLY.19 CONTACT US.23 KEY CONTRIBUTORS TO THIS REPORT Busines

2、s Sweden in Morocco Anthonia Adenaya Huard,Country Manager Raouia Khallaayoun,Consultant Embassy of Sweden in Morocco H.E.Mr.Jrgen Karlsson,Ambassador Julia Eriksson Pogorzelska,Deputy Head of Mission Sami Harrati,Promotion Officer copyright 2025 Team Sweden FOREWORD FOREWORD Morocco has emerged as

3、a dynamic and reform-oriented economy in recent years.The country has launched several major reforms and made significant investments in areas such as infrastructure,healthcare,gender equality,and the overall business climate.Today,Morocco ranks as the seventh-largest economy in Africa and holds the

4、 third position in both Africa and the MENA region in terms of business climate competitiveness.The upcoming 2030 FIFA World Cup,which Morocco will co-host alongside Spain and Portugal,is expected to further accelerate the pace of reforms and infrastructure development,reinforcing the countrys posit

5、ion as a strategic hub for trade and investment.Sweden and Morocco share a long-standing and steadily growing economic relationship.In January 2025,Swedish exports to Morocco reached SEK 287 million,marking a 6.94 per cent increase from the previous year.Over the past five years,bilateral trade has

6、grown at an annualised rate of 5.14 per cent.Key Swedish exports include sawn wood,kraft paper,and cars,while Sweden imports insulated wire,processed crustaceans,and citrus fruits from Morocco.Several Swedish companies are already established in Morocco,operating in sectors such as telecommunication