1、1Direct Mail Marketing Benchmark Report2025Examining how mailers utilize the channel,what challenges they face,and consumer sentiment ensuring your direct mail initiatives remain successful.2Table of ContentsExecutive Summary.2Audience Demographics.3Current State of Direct Mail Usage.5Trends in Dire

2、ct Mail Testing and Execution.10Integration with Digital Channels.12Strategic Insights for Marketers.14Future Outlook and Opportunities.17Franklin Madison Directs 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the cur

3、rent and future landscape of direct mail.This years results clearly show that while marketers are evolving their strategies with increased automation,creative testing,and omnichannel integration,consumers are responding with greater engagement and preference for personalized,relevant,and tangible ex

4、periences through mail.To complete our industry research,we partnered with research firm Circlebox to survey 350 B2B and B2C marketing strategy leaders across the United States.Via a custom online questionnaire distributed in April of 2025,Circlebox gathered insights on how marketing leaders are usi

5、ng direct mail today,what challenges they are facing,and direct marketing opportunities for the future.During that same time,ISG ran another online survey created for 600 consumers.This questionnaire sought to uncover how frequently consumers engage with various direct response advertisements,their

6、level of influence and enjoyment with each,and their direct mail specific preferences.Executive SummaryMethodology3Marketer Audience DemographicsFinancial Services.11%Insurance Services.11%Healthcare.10%Real Estate.10%Automotive.9%Retail.9%Consumer Products/Packaged Goods.7%Education.7%Telecommunica