1、European Travel TrendsSummer 2025Traveller sentiment:How do visitorsreally feel?020301Share of searches and air capacity:Where are travellers coming from?Travel drivers:What motivates touriststo choose a destination?0405OTA rates:When do tourists reallyarrive?Events and urban pulse:How festivalsshap

2、e travel demand Strategic takeaways for destinationsand tourism managers 06For many,summer in Europe evokes sun-soaked beaches,seaside escapes,and Mediterranean flavours.But thats only part of the story.There are travellers turning to Europes vibrant citiesespecially duringshoulder monthsfor their c

3、ulture,creativity,and urban energy.Fromiconic museums and gourmet dining to summer festivals and sporting events,these cultural hubs continue to draw global attention.In fact,nearly 1 in 3 Europeans plan to take a city break or cultural trip withinthe continent over the next six months(source:ETC).3

4、To explore the latest shifts in markets and behaviours,The Data AppealCompanyusing its D/AI Destinations platform for destination managementand marketinghas analysed key summer 2025 tourism trends in partnershipwith Mabrian.Both companies are part of the Almawave Group.The analysisfocuses on seven o

5、f Europes leading urban destinations:Barcelona,Berlin,Copenhagen,Helsinki,London,Paris,and Rome.This report answers essential questions:With short-term trends acting as early signals,this analysis offers actionableinsights for DMOs and travel professionals looking to understand evolvingtraveler expe

6、ctations,benchmark price trends vs.2024,and plan sustainablegrowth strategies aligned with real-time market dynamics.What is the current traveller sentiment toward each city?What are the main motivations driving trips?How are hotel rates and OTA prices expected to evolve?Which summer events will gen