1、iStock/thitivong2025 US Consumer Tariff Market StudyFebruary-MaySurvey insights2Simon-Kucher|February-May 2025 US Consumer Tariff Market Study|Survey insightsThis study provides a comprehensive analysis of how impending tariff policies influence US consumer sentiment and spending behaviorThis study

2、is conducted and repeated monthly to uncover key factors shaping purchasing decisions,tariff awareness,expected price shifts,and strategies for businesses to mitigate demand fluctuationsKey insightsConsumer sentiment on tariffs and their perceived economic impactPrice sensitivity and acceptable cost

3、 increases across product categoriesSpending adjustments in response to tariff-driven price changesStrategic recommendations to navigate tariff-related market shiftsThese insights provide high-level perspectives that can be further tailored to specific sub-verticals and industry needs.If youre inter

4、ested in a customized analysis,our experts are available to refine the data to your requirements.Welcome to the February to May insights from Simon-Kuchers 2025 US Consumer Tariff Market Study IntroductioniStock/TryagingiStock/amphotora3Source:Simon-Kucher;2025 Tariff Market Study SurveySimon-Kucher

5、s 2025 Tariff Market Study February to May insights covered a diverse sample4852Gender(%)11%26%29%31%3%Gen ZMillennialGen XBoomerSilentGeneration(%)Impact of impending tariff policies on consumer sentiment and spending behaviorThe online study evaluates14%20%18%14%16%8%9%$100k-149.9k$200k+$150k-199.

6、9k$75k-99.9kWho?What?Where?United StatesSimon-Kucher|February-May 2025 US Consumer Tariff Market Study|Survey insightsIncome70%of respondents26Reactions&mitigationSimon-Kucher|February-May 2025 US Consumer Tariff Market Study|Survey insightsSimon-Kucher 2025 US Consumer Tariff Study(N=3,015)Q:Assume