1、 Influencer Advertising Standards:Best Practices and Policy Recommendations to Enhance Transparency APEC Committee on Trade and Investment June 2025 Influencer Advertising Standards:Best Practices and Policy Recommendations to Enhance Transparency APEC Committee on Trade and Investment June 2025 APE

2、C Project:CTI 208 2023A Produced by Professor Jeremy de Beer,Canada Research Chair in Innovation and Intellectual Property Law and Full Professor,University of Ottawa,Canada,Professor Alexandra Mogyoros,Assistant Professor,Toronto Metropolitan University,Canada,with assistance from:Gabriela Guadalup

3、e Bolanos Vainstein,LLM Candidate,University of Ottawa,Canada For Asia-Pacific Economic Cooperation Secretariat 35 Heng Mui Keng Terrace Singapore 119616 Tel:(65)68919 600 Fax:(65)68919 690 Email:infoapec.org Website:www.apec.org 2025 APEC Secretariat APEC#225-CT-01.10 This paper is the product of c

4、ollaboration between the Governments of Peru and Canada through the Expert Deployment Mechanism for Trade and Development(EDM).Funded by Global Affairs Canada and implemented by Cowater International and the Institute of Public Administration of Canada,the EDM provides technical assistance to eligib

5、le economies to maximize the benefits of trade and development.Under the EDM,this initiative was conducted to deepen the economic and trade relationship between Canada and Peru,to increase the utilization of the Canada-Peru Free Trade Agreement(CPFTA)and to support the implementation of the Comprehe

6、nsive and Progressive Agreement for Trans-Pacific Partnership(CPTPP).In collaboration with Perus National Institute for the Defense of Competition and the Protection of Intellectual Property(INDECOPI),Professors de Beer and Mogyoros reviewed emerging best practices and recommendations for competitio