1、Mothers Day Report2025 Contents Mothers Day 2025 Spending and Attitudes.(3)TV Advertising is Imperative to Influence Mothers Day Shoppers.(14)Advertisers Can Reach Audiences Through Local TV in a Reliable and Personalized Way.(24)Regardless of How Consumers Shop,TV Advertising is Key.(32)Key Mothers

2、 Day Takeaways.(48)Mothers Day 2025 Spending and AttitudesConsumers Are Currently Strugglingto Feel Confident in U.S Economy38.040.341.441.341.140.841.139.239.435.734.933.533.210/8/2410/22/2411/5/2411/19/2412/3/2412/17/2412/31/241/14/251/28/252/11/252/25/253/11/253/25/25Economic Sentiment Index Biwe

3、ekly%(The ESI is a“living”index that measures U.S.adults expectations for the economy going forward,as well as their feelings about current conditions for major purchases)4Nearly Three Quarters of ConsumersHave Modified Their Buying Habits66%60%58%55%46%44%33%31%28%Reducing non-essential shoppingDin

4、ing out lessBuying more generic brandsUsing coupons/discount appsCanceling/downgrading subscriptionsCutting back on entertainment(live events,movies,etc)Buying fewer alcohol beverages outBuying fewer coffees outBuying second-hand itemsIn the past 30 days,which of these actions have you taken to redu

5、ce your expenses?(Select all that apply)73%of consumers have changed their buying habits in response to price increases amid economic concerns.5Despite Low Consumer Sentiment,the NRF Predicts Strong Retail Year20243.6%retail sales growthAnnual sales growth of$5.29 trillion8.1%sales growth in non-sto

6、re and online sales20252.7%-3.7%forecasted retail sales growth Annual Sales Growth forecasted between$5.42 trillion and$5.48 trillion7%-9%sales growth forecasted in non-store and online salesAny way you look at it,a lot is riding on the consumer.While we do expect slower growth,consumer fundamentals