1、Back to School and College Report2025Contents Back-to-School Season Spending and Attitudes 2025(3)Back-to-College Season Spending 2025(14)TV Advertising is Imperative to Influence Back-to-School Shoppers(19)Recognize Each Markets Seasonal Timing and Strength with Local TV(31)Regardless of How Consum

2、ers Shop,Local TV Assets Are Key(41)Key Back-to-School Takeaways(51)Back-to-School Season Spending and AttitudesConsumers Are Currently Strugglingto Feel Confident in U.S EconomySource:Penta-CivicScience Economic Sentiment Index(n=3,000)|Looking ahead six months,do you think the U.S.economy will get

3、 better,stay the same,or get worse?Over the next six months,do you think it will become easier or more difficult to find a new job?Over the next six months,do you expect your personal financial situation to get better,stay the same,or get worse?Given the current state of the economy,is now a good ti

4、me or a bad time to make a major purchase like a new car or home improvements?Given the current state of your local market,is now a good or bad time to purchase a new home?38.040.341.441.341.140.841.139.239.435.734.933.533.232.931.531.634.233.833.710/8/2410/29/2411/19/2412/10/2412/31/241/21/252/11/2

5、53/4/253/25/254/15/255/6/255/27/256/17/25Economic Sentiment Index Biweekly%(The ESI is a“living”index that measures U.S.adults expectations for the economy going forward,as well as their feelings about current conditions for major purchases)4Back-to-School Shoppers Are Already Noticing Higher Costs

6、Source:Morning Consult.Survey conducted May 24-26,2025,among 287 parents who have started shopping for the upcoming school year,with amargin of error of+/-6 percentage points.29%33%28%27%25%33%28%33%30%29%29%26%25%32%31%3%4%6%3%5%5%4%5%6%8%1%5%3%2%2%ClothesElectronicsHome goodsSchool suppliesBooksSh