1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.A/B TESTING IN MARKETINGResearch Created for Marketers20253.Methodology and Participants4.Introduction5.Rating the Success of A/B Testing Programs6.Key Metrics That Defjne A/

2、B Testing Impact7.Top Objectives Behind A/B Experimentation in 20258.Whats Holding A/B Testing Back?9.How Automation is Enhancing A/B Testing10.How Regulations are Reshaping A/B Testing11.A/B Testing Cadence12.The Role of A/B Testing Frameworks13.Top Channels for A/B Experimentation14.The Tools Behi

3、nd the Tests15.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is rele

4、vant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any

5、way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and

6、a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)27%B2C(Business-to-Consumer)42%B2B and B2C Equally31%Number of EmployeesMore than 50035%50 to 50044%Fewer than 5021%