1、The 2025 Gift Card PlaybookThe top gift card strategies to maximize sales,loyalty,and growth in 2025 DE C E M BE R 2 024IntroductionAccording to InMarkets 2024 Holiday Gifting Survey,54%of shoppers plan to purchase gift cards during the holidays this year.Gift cards are popular and practical,providi

2、ng gift-givers a convenient way to complete shopping lists,and recipients the freedom to choose whichever gift they desire.This widespread demand for gift cards presents a powerful opportunity for marketers to drive sales well into 2025.In fact,the majority of gift cards are redeemed within the firs

3、t 6 months.Therefore,it is incumbent upon marketers to take advantage of this opportunity to drive sales and loyalty throughout the whole year.InMarkets 2025 Gift Card Playbook analyzes survey and purchase data to help understand consumer attitudes regarding gift cards this holiday season.The insigh

4、ts in this report can strengthen and solidify strategies ahead of the busiest shopping season of the year and help increase holiday awareness,visits,and purchases into the new year.MethodologySurvey DataInMarket fielded the 2024 Holiday Gifting Survey in August 2024 to 1,999 US adults(18+).Responses

5、 have been weighted according to the US census based on age and gender.Purchase DataInMarket analyzed third-party purchase data between August 28,2023 and December 31,2023.Gift Cards Statistics:dsdsdsdsds61%of consumers spend more than a gift cards value when redeeming,for an average of$31.75 more t

6、han the cards value Source:Capital One.70%of gift cards are redeemed within the first 180 daysSource:Paytronix.43%of US adults have an unused gift card,gift voucher or store credit Source:Bankrate.The average unused gift card value is$244 Source:Bankrate.$267.3 Billion:The forecasted size of the gif