1、2024 The State of Direct Mail MarketingBrought to you by Lob and Comperemedia 22024 The State of Direct Mail MarketingIntroduction and methodologyExecutive summary and key findings Success metrics and attributionHow data is leveraged for direct mail Investment in direct mailDirect mail channels,form

2、ats,and mail typesIndustry overview Conclusion About Lob and ComperemediaAddendum01020304050607080910361419232936414243ContentsIntroduction and methodologyFor Lobs annual State of Direct Mail Marketing,we partnered with Comperemedia to conduct an extensive survey among marketing professionals at Nor

3、th American companies with 1,000+employees,revealing vital insights into the present state of direct mail marketing.342024 The State of Direct Mail MarketingAccess exclusive State of Direct Mail Marketing Industry Insights as a valuable addition to the State of Direct Mail data.BONUSThe State of Dir

4、ect Mail Marketing delves into the core of the direct mail channel,shedding light on its current use,the pivotal role of data in shaping campaigns,and the channels effectiveness in driving response rates,conversions,and return on investment.It also looks at how the evolving macroeconomic climate has

5、 impacted marketing budgets and the adoption of technology platforms,serving as catalysts for operational improvements in the channel.This report is more than mere data;its an indispensable resource for marketing professionals and leaders searching for insights to redefine their strategies.Read on t

6、o get the key findings and actionable insights from this groundbreaking report about the state of direct mail for 2024 and beyond.84%of marketers agree direct mail provides the highest ROI of any channel they use.84%2024 2023202274%67%This number has consistently increased year-over-year for the thi