1、EY EntrepreneurshipBarometer 2025CESA:CroatiaJuly 2025Chapter TitlePageForeword03Executive summary04Innovation06Investment and financing10Employees13Sustainable growth17Merger&acquisition20Artificial intelligence22Entrepreneurial ecosystem26Family enterprise29About the survey31Contents pageEY Entrep

2、reneurship Barometer 2025|Croatia 2ForewordEY Entrepreneurship Barometer 2025|Croatia 3We are pleased to present the EY Entrepreneurship Barometer,a comprehensive survey conducted among entrepreneurs from Central,Eastern and Southeastern Europe&Central Asia(CESA)countries,including Croatia.This spec

3、ific report highlights the responses of Croatian entrepreneurs,marking the third survey of this kind conducted in Croatia among successful entrepreneurs candidates from the nine previous EY Entrepreneur of the Year programs.Its findings provide a unique opportunity for entrepreneurs to gain deeper u

4、nderstanding of the local and regional entrepreneurial environment and the challenges they face.Some of the key findings of this years report include:Investing in a structured innovation strategy is crucial for Croatian businesses to foster growth and maintain competitive advantages;Businesses shoul

5、d explore alternative financing options,such as partnerships,grants,and venture capital,to overcome funding barriers and enable investments in process automation and IT system Companies should collaborate with educational institutions for internships and training programs,while investing in employee

6、 development to enhance retention and attract skilled talent;While investing in AI technologies is essential for optimizing processes and enhancing operational efficiency,it is important to address concerns about implementation costs and data privacy to ensure successful adoption;Engaging with polic