1、Q1|2025 ReportGrocery EyeKey trends influencing healthy eating and healthy shopping10 year Make Better DecisionsJulie VigneSenior Research Director,BrandsIntroductionThe Grocery Eye has been running since 2014,surveying a nationally representative sample of 500 UK shoppers each quarter to provide yo

2、u with a snapshot of todays consumers.Over the course of the year,the report covers grocery shopping behaviour with a focus on 4 key topics:healthy eating,catering for special diets,sustainability,shopping missions and occasions.Grocery Eye reports aim to understand audiences and explain todays beha

3、viours to better anticipate tomorrows.Welcome to our quarterly Grocery Eye report.Over the past 10 years,our understanding of healthy eating and healthy lifestyles has evolved,with brands expected to adapt in line with consumers shifting attitudes and behaviours.From a one-size-fits-all approach a d

4、ecade ago,consumers are now empowered to make informed decisions about what is right for their physical and mental health.But what does this move towards individualised health mean for brands and retailers?Consumers are looking for brands that help them on their health journeys.To meet these needs,b

5、rands need a detailed understanding of the current attitudes,beliefs and priorities that are driving changing behaviour.In this report,we focus on ever-changing health trends and how they affect retailers and brands,including:What does health mean for consumers?What are the current trends in healthy

6、 eating?What opportunities exist for manufacturers and brands?From behaviour and product demand to engagement and personalisation,this report highlights the direction of travel when it comes to healthy eating and brands must keep up ifthey wish to remain competitive.Savanta Grocery EyeQ1 03040501 Co