1、Travel horizon:May-August 2025Long-Haul Travel Barometer 2/2025ContentsTravel intentions and barriersPages 04-11Planning details Pages 12-20MethodologyPage 03MethodologyMethodologyData collection period7-20 April 2025Travel horizon:May-August 2025Analysed samplesTotal respondents:7,100Respondents li

2、kely to travel long-haul to Europe:2,809Respondents likely to travel long-haul but not to Europe:1,261Respondents not likely to travel long-haul:3,030Long-Haul Travel Barometer 2/2025Significant changesStatistically significant changes,measured as year-on-year differences in percentage points,are in

3、dicated by the following symbols:Increase Decrease TargetTravel population in Australia,Brazil,Canada,China,Japan,South Korea and the US.Method1,000 online interviews with national representatives(18-70 years old),per market,per wave.FrequencyInterviews are conducted 3 times per year and provide ins

4、ights into the travel horizons:January-December,January-April,May-August and September-December.The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.Travel intentionsand barriers01Travel horizon:May-August 2025Sample size per market 1,00039%72%45%40%37%3

5、3%30%13%18%5%20%25%18%16%30%13%43%23%36%35%45%51%40%74%ALLMARKETSCHINABRAZILAUSTRALIACANADAUSST.KOREAJAPANDo not intend to travellong-haulIntend to travel long-haul but not to EuropeIntend to travel long-haul to EuropeGlobal turbulence hampers Global turbulence hampers travel sentiment in key travel

6、 sentiment in key marketsmarketsWhile global tourism continues to show resilience in 2025,the persistent economic uncertainty,geopolitical tensions,and growing cost concerns are weighing on travel decisions.57%of respondents in major markets plan to travel overseas between May and August 2025.This m