1、GAMING,YOUR MARKETING CHEATCODEFOREWORDGAMING ISNT JUST A TREND ITS A CULTURAL SHIFT.AND ITS NOT GOING AWAY.Brands know they need to show up in gaming.But the truth is,too many still see it as a one-off sponsorship,a media buy,or something for the younger demo.That mindset misses the bigger picture.

2、Gaming today is where fandoms are built,identities are explored,and communities gather.Its not a vertical its a horizontal layer that cuts across content,commerce,and connection.And its changing how people experience culture.At dentsu,we believe that if you want to win the future,you need to earn yo

3、ur place in the worlds that people care about.Thats what this report is about.Its not just another data dump.Its a strategic map for brands who want to play smart to create plans adapted from moment-based marketing to fandom-first thinking.Youll find insights on gaming motivations,behavioral data ac

4、ross regions,and the most important part:how to connect gaming to your marketing funnel in a way that drives relevance,resonance,and return.Weve built this with input from the best our partners at GWI,Anzu,Stream Hatchet,Newzoo,Activision Blizzard Media,Discord,PlayStation,Roblox,and our teams on th

5、e ground around the world.And were just getting started.With all this newfound power and knowledge lets stop testing and learning and get going!BRENT KONING EVP,Global Gaming Lead at dentsu2GAMING IS THE GROWTH ENGINE FOR THE NEXT GENERATION OF BRANDS0103020405THIS REPORT IS YOUR GUIDE TO NAVIGATING

6、 A GROWING,AND MORE COMPLEX,GAMING LANDSCAPE,UNLOCKING THE STRATEGIES,MOTIVATIONS,AND CHANNELS THAT WILL DRIVE THE NEXT WAVE OF MARKETING SUCCESS.Gaming IPs are fuelling the transmedia boom with adaptations like A Minecraft Movie,The Last of Us show,and upcoming Angry Birds 3 movie,are turning games