1、White PaperPrevailing Winds:Five Forces Reshaping Asias Healthcare in 2025SAM SCIBETTA,Consultant,Consulting Services,IQVIADEVARAJ SUBRAMANIAM,Principal,Consulting Services,IQVIATable of contentsIntroduction 1Prevailing winds 2The silver surge 2Middle class expansion 2Geopolitical headwinds 3Technol

2、ogys forward march 35 key healthcare themes 4Theme 1:From digital consumers to digital health societies 4Theme 2:From volume-to value-based care 6Theme 3:Private services accelerate 9Theme 4:Health sovereignty reigns nationalism meets necessity 11Theme 5:AI finds its footing and its edge in Asia 13K

3、ey implications for stakeholders 16Industry 16Healthcare services 16Government 16Conclusion 17References 18About the authors 19About IQVIA Asia Pacific 19 |1IntroductionAsias healthcare landscape in 2025 is undergoing a rapid transformation,shaped by deep-rooted demographic,economic,and technologica

4、l shifts.As these“prevailing winds”converge,five foundational themes are emerging to redefine how health is accessed,financed,and delivered across this diverse region(Figure 1).Firstly,digital health societies are emerging as increasingly connected and health-conscious consumers embrace digital tool

5、s to manage their care.This shift is being enabled by governments investing in national health platforms,interoperable data systems,and frameworks that support digital integration.Secondly,healthcare systems are strategically transitioning from a volume-based approach to a value-driven model.This sh

6、ift marks a new phase where patient outcomes,operational efficiency,and equity take precedence over the mere quantity of procedures performed.Thirdly,private healthcare services are rapidly advancing as the consolidation and expansion of hospitals and pharmacy chains become standard practice.Fourthl