1、5 mega-trends for 2025+THE FUTURE OF HEALTH AND WELLNESSOZEMPIC+26%SPIRULINA+32%ENHANCES BEAUTY+9%BLACKSWANDATAThe future of feeling good and looking good is holistic.Its science meets lifestyle.New ingredients,behaviors and technologies are reshaping how people eat,drink and optimize their bodies a

2、nd minds.Well examine the trends reshaping the health landscape,the forces behind them and the opportunities they create for brands.THE FU TU RE OF HEAL TH AND WEL LNESSFrom biohacking to protein and functional drinks to Ozempic this report will analyze the health and wellness mega-trends to watch i

3、n 2025+.High Protein chickpea snack BLACKSWANDATAThe insights inside this report do not come from surveys,panels orfocus groups.There are no questions asked.Nor any prompted responses.Our technology applies AI and predictive analytics to millions of social and online posts to understand consumer beh

4、avior.It identifies future consumer needs and connects and predicts granular-level trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovation process.We are Black Swan DataTHE FU TU RE OF HEAL TH AND

5、WEL LNESSBLACKSWANDATA100KSPIRULINA+32%45%42K12KBLACKSWANDATAOur platform and consultancy is poweredby our unique methodology,dataand metrics.Our data explainedHow does it work?Our platform retrieves all the relevant consumer posts in a category;in this example,62+million posts related to snacking i

6、n the USA.We use AI and data science to isolate all the individual trending topics and behaviors and understand how they cluster and ladder-up into category growth drivers.This dynamic trend framework is refreshed monthly and evolves as consumers and the category evolves.61,722,594Online and Social