1、The implications of Decree 100 for Vietnam beer industry2024 UpdateKPMG in Vietnam2Document Classification:KPMG Public 2024 KPMG Limited,KPMG Tax and Advisory Limited,KPMG Law Limited,KPMG Services Company Limited,all Vietnamese one member limited liability companies and member firms of the KPMG glo

2、bal organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.ForewordThis study seeks to offer insights into how beer companies in China,our largest neighbor,navigated comparable regulatory challenges to su

3、stain growth.We initially hypothesize that Vietnam and China have considerable parallels in their social,political,and economic landscapes,as well as in the consumer product sector,particularly in the beer industry.By examining the Chinese context,our goal is to extract valuable lessons applicable t

4、o Vietnamese companies.The research team compiled a mix of hard data,including statistics and consumer research,as well as soft data,such as market signals and published insights,to yield more pragmatic results for the study.01After the COVID-19 pandemic,the beer market in Vietnam began to show sign

5、s of recovery in 2022,surpassing the sales volume of 2019.Despite this upward trend,2023 proved challenging for the industry due to several factors:The Vietnamese Government intensified the enforcement of Decree 100,rising costs of production materials,and consumption scrutiny amid economic uncertai

6、nties.02On 16 February 2024,the representative of the Ministry of Industry and Trade confirmed that this years Tet consumption of beer and alcohol has decreased compared to 2023,attributed to higher awareness amongst people concerning Decree 100.Contents01Executive summary0302DUI*laws update0503Viet