1、2025STATE OFMARKETING AI REPORT2025,Marketing AI Institute,All Rights Reserved.Presented by Marketing AI Institute and SmarterX22025 STATE OF MARKETING AI REPORTTABLE OF CONTENTS Saying the Quiet Part Out Loud.3 Executive Summary.4 Methodology.7 How AI Powered This Years Report.8 The Respondents.9 K

2、ey Findings.14 How Do Marketers Understand and Adopt AI?.15 How Important Is AI to Their Marketing in the Next Year?.16 Which Stage of AI Transformation Are They In?.17 What Is Their Role in Buying Marketing Technology?.18 What Is Their Confidence in Evaluating AI?.19 What Are They Trying to Achieve

3、 with AI?.20 What Barriers to AI Adoption Do They Face?.21 Who Owns Marketing AI in Their Company?.23 Which Generative AI Tools Does Their Company Provide?.24 Does Their Company Offer Any AI Education and Training?.25 Does Their Company Train Them on Prompting?.27 Does Their Company Have Generative

4、AI Policies?.28 Does Their Company Have an AI Ethics Policy?.29 Does Their Company Have an AI Council?.30 Does Their Marketing Team Have an AI Roadmap or Strategy?.31 How Do They Feel About AIs Impact?.32 How Do They Think AI Will Impact Marketing Jobs?.33 How Concerned Are They About AIs Impact on

5、Their Job?.34 Whats Their Biggest Struggle with AI?.35 What Are Their Top Concerns About AI?.36 What Are They Most Excited About When It Comes to AI?.37 Do They Have a Favorite AI Tool?.38 What AI Trends Do They Think Will Matter Most in the Next Year?.39 Final Thoughts.40 About SmarterX and Marketi

6、ng AI Institute.4232025 STATE OF MARKETING AI REPORTSaying the Quiet Part Out LoudA Letter from Paul Roetzer|Founder&CEO,Marketing AI InstituteLast year,we stated that the marketing industry was at a crossroads.Our data from 2024 made it clear that,while marketers were racing ahead to adopt AI,their