1、THE FUTURE OFThe battlegrounds for Gen Z drinkersSPIRITS&LIQUEURSPart of HOT HONEY+36%LOW CALORIE+26%BLACKSWANDATATHE FU TU RE OF S PIRIT S&LIQU EURSA shot?Hmm no thanksThey are prioritizing balance over restriction.And want spirits and liqueurs to get a health-conscious,mindful upgrade.New drinking

2、 behaviors are emerging.From zebra striping to slow-sipping.They want to enjoy social and downtime occasions.But still feel good the next day.In this report,we are going to explore the key battlegrounds for Gen Z drinkers.We will analyze how alcohol brands can win the barfight and appeal to Gen Z co

3、nsumers in 2026+.Gen Z drinkers are ghosting the spirits and liqueurs aisle.Theyre NOTanti-alcohol.Young people are just drinking differently.BLACKSWANDATAHow is Gen Z drinking differently?Green drinkingTheir changing behaviors extend beyond the self into whats also good for the planet.Zebra stripin

4、g They are drinking alcoholic and non-alc.options throughout the night.Slow-sippingGen Z prefer to sip slowly and focus on flavor.They want drinking to be an experience.Not a downing challenge.Avoiding shotsShot culture is diminishing.Gen Z prefer enjoyable drinks that can be sipped and savored.Drin

5、king windowsThey are drinking less often but being far more intentional about when they plan to consume alcohol.BLACKSWANDATABLACKSWANDATASotol Aejo+47%52K73%40K8KTHE FU TU RE OF S PIRIT S&LIQU EURSBlack Swan Data is now part of Mintel.Together,we offer the most complete and predictive view of consu

6、mer behavior.The insights inside this report do not come from surveys,panels orfocus groups.Our tech applies AI and predictive analytics to millions of social and online posts to understand consumer behavior.It identifies future consumer needs and predicts granular-level trends with 89%accuracy.Lead