1、FUTURE OF PROTEINTHE Ingredients to watch in 2025SOY PROTEIN+4%MYCOPROTEIN+13%MUNG BEAN+23%45%42K100K12KBLACKSWANDATAThe insights inside this report do not come from surveys,panels orfocus groups.There are no questions asked.Nor any prompted responses.Our technology applies AI and predictive analyti

2、cs to millions of social and online posts to understand consumer behavior.It identifies,connects and predicts future consumer needs and emerging trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovat

3、ion process.We are Black Swan DataTHE FU TU RE OF P ROTEINBLACKSWANDATABLACKSWANDATAOur platform and consultancy is powered by our unique data,methodology and metrics.Our data explainedHow does it work?Our platform retrieves all therelevant consumer posts in a category;in this example,60+million pos

4、ts related to USA Snacking.We use AI and data science to isolate all the individual trending topics and behaviors and understand how theycluster and ladder-up into category growth drivers.This dynamic segmentation framework is refreshed monthly and evolves as consumers and the category evolves.60,89

5、7,843Online and Social Data Points12,399Trends38Sub-Drivers11Growth DriversTHE FU TU RE OF P ROTEINTrend Prediction Value(TPV)Ranks trends based on future growth potential.MetricsGrowthThe year-on-year increase or decrease in conversation around a trend.VolumeTotal number of unique posts over a 2-ye

6、ar timeframe.TPV#24TPV#321TPV#4BLACKSWANDATATHE FU TU RE OF P ROTEINThis framework helps us understand how consumers are behaving and how their needs are changing in a category.We can see growth across the protein landscape.The space is exploding.Protein consumption is driven by consumer needs linke