1、THE FUTURE OF RTDsThe Now,Next and Future of DrinkingNATURAL FLAVOR+5%MINDFUL DRINKING+35%MIXOLOGY+60%BLACKSWANDATAHard KombuchaFlavoredMalt BeveragesAperol SpritzWine CoolerFrosSpirit MixersSweet Hard TeaRanch WaterTHE FUTURE OF RTDSBack in 2017,our AI-powered data predicted the emergence of Hard S

2、eltzers.8 years and billions of dollars in sales later,a wild array of ready-to-drink products are now available.But as the space gets more and more crowded brands are finding it harder to differentiate and remain relevant to consumers.In this report we will explore how can brands can innovate in th

3、is space now,next and in the future.Beer ShandyMicheladaBeertails/Beer CocktailsCheladaWine SpritzerSangriaHard PunchCold Brew Hard CoffeeRTDsAlcopopHard Coconut WaterGin RTDHard TeaHard SeltzerTequila RTDOrganic Hard SeltzerVodka RTDCanned/RTD CocktailsHard CoffeeRum RTDPre-Mixed DrinksHard SodaSpa

4、rkling Hard TeaWhisky RTDWINE&BUBBLESBEER&CIDERSPIRITS&LIQUEURSKEY:_ The RTD spacehas explodedBLACKSWANDATATHE FUTURE OF RTDSThe insights inside this report do not come from surveys,panels or focus groups.There are no questions asked.Nor any prompted responses.Our technology applies AI and predictiv

5、e analytics to millions of social and online data points to understand behavioral trends.It identifies,connects and predicts emerging trends and future consumer needs with 89%accuracy.We offer solutions that leverage this data and enable brands to make faster,confident,evidence-driven decisions alon

6、g the innovation process.Its innovation down to a science.We are Black Swan DataBLACKSWANDATABLACKSWANDATATHE FUTURE OF RTDSA different approach8,722,489Online and Social Data Points5,825Trends13Trend Clusters5Growth DriversThis report was created using our consumer intelligence platformHow does it