黑天鹅数据:饮料市场的未来:2025+风味创新趋势研究报告(英文版)(23页).pdf

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黑天鹅数据:饮料市场的未来:2025+风味创新趋势研究报告(英文版)(23页).pdf

1、BeveragesFlavors for 2025+The Future ofOur AI-powered data is tracking 3,388 trending flavors.So,what flavors and ingredients should your brand prioritize for 2025?US consumers are thirsty for new tastes and flavors.Thats why flavor innovations will remain core to NPD strategyin the beverages catego

2、ry for 2025 and beyond.The reasons why consumers choose(or dont choose)particular products is tied to a complex and changing set of needs and desires.These needs are driven by,among other things,health and wellness,nostalgia,a desire to experiment or be more sustainable.In this report,we will explor

3、e the new demands of consumersin3non-alcoholic beverage categories:CSDs,Waterand Energy&SportsDrinks.We will map the specific flavors and ingredients that will dominate consumers tastebuds and nextyears shelves.We are Black Swan DataOur data and platform power more systematic,predictive and repeatab

4、le insights and innovation for some of the worlds leading consumer goods brands.The insights insidedo notcomefrom surveys orfocus groups.There are no questions asked.Nor any prompted,subjective sources.Our technology applies AI and predictiveanalytics to millions of social and online data points.Thi

5、s helps brands to identify emerging trendsand help anticipate futureconsumerneeds with 89%accuracy.Its innovation down to a science.A different approachThis report was created using our consumer intelligence platformGame-changing insights and innovation capabilities Insight and innovation teams love

6、 thisapproach as the platform enables themto move from a whitespace to a product concept to fine-tuning the on-pack claimsat speed without the need for multiple research studies or partners.How does it work?Our platform retrieves all the relevant consumer conversations in a category;in this case,50+

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